Why Boutique Packaging is Important ?
Why are boutiques important? What do they offer that the regular street shops or the shops in a mall do not? One of the reasons for their uniqueness is the kinds of items they provide. You might not find those items even in large stores. Hence, boutiques are the way to go. Another great advantage that boutiques offer is the level of expertise. Usually, there are a great number of items at mega stores and the storekeepers do not have in-depth knowledge of all of them. On the other hand, those working in boutiques have good knowledge of the products they are selling due to the limited number of products.
We should not forget how important packaging is to boutique success. A fewer number of items means customers have more time and look at the packaging in more detail. What kind of boutique boxes should you use for attracting consumers, then?
A boutique is a specialized shop which deals in a small array of luxury or original goods. These items could including clothing, jewelry, artifacts and the like. It might seem that selling only one product is not enough. But if you offer different varieties in that one group, you are still offering a lot to the consumers. Boutiques are not typical stores. They are often the result of a vision of their founder. Boutiques are found by those who love a certain class of products. Hence, you are not dealing with a typical business. Alongside your purchase, you will also notice the passion of the owner.
See-Through Bags
To let customers see your merchandise clearly and effortlessly, you must try a transparent dress packaging box. Customers visiting boutiques do not have the time to check every piece available. They want to quickly go through every item without having to open the packaging. Transparent packaging can help you do that without any difficulty. Usually, plastic is used to create the transparent part. But it must be sturdy enough not to get damaged by external pressures. Only one side is typically made transparent but you can always make both sides see-through. Branding should preferably be done vertically and must not cover the front. If you covered the front, the customer would not be able to see your shirt or any other clothing item properly.
Traditional Box
If you have ever bought clothes, you must have seen this packaging. It is the classic, effortless casing design that is easy to open. Its shape is rectangular and there is as big a lid at the top as the box itself. It is created in one piece and does not have any separate sections. Although some sections might be created from the same piece if the need arises. There are two types of this box: one with a detachable lid and the other with a non-detachable lid.
The Octagon
This design is often used as a shirt packing box, especially for t-shirts. As the name tells, it is a hexagon, with 8 different sides. Corresponding sides are always equal to create a symmetric structure. The front or the top side features your logo and punchline. The eight smaller sides contain other details that include the size and weight of the package, the color of the item inside, date of manufacturing and packaging, and the like.
Classic Bag with Handle
After shopping, you must have used the bag that has a handle on top and is used to store different merchandise you have bought easily. This is the concept behind this boutique bag too. It is a simple design with a handle that is used to grasp it properly. Usually, it is made out of plastic or cardboard but these days paper bags are ls also becoming popular. The shape of these buckeye boutique boxes is traditionally square. Branding is done on both sides to elevate the appeal and charisma of your brand. The top part of these containers is usually converted into lids for easy opening and closing. The sizes of these lids depend upon the sizes of the bags that re being used. Mostly, the lid part is a little narrower for effectively securing the items inside. If you are using cardboard, the color of the box would be khaki. The branding is done on it with black color which fits. It gives the classic look of a luxurious box. But if you are not using cardboard, and using plastic, you can go with different colors depending upon the kind of items you are selling.
Horizontal Cut
This is a unique luxury boxes for packaging that is not used by a lot of brands. And that makes it even more special. Consider a complete rectangular box. And then cut one part of it through the center horizontally or hexagonally. That is the idea behind this design. One part of the structure remains as such and the other part is cut significantly to give a horizontal or a hexagonal look. Which means half of the shirt or the pants are visible from the outside. If you want to go extra fancy, try including a transparent sheet to the cut-out part. The uniqueness of boutiques demands unique ideas for packaging too. Boutiques are made to stand out. But if you are not using innovative casing techniques, you might lose out in the long run. Try to use creative designs in your item containers to attract as many consumers as possible.
